The ITZBEEN Baby Care Timer has a host of helpful features all designed with the new parent in mind. As every new parent knows, your memory is one of the first things to go when a newborn arrives. The ITZBEEN Baby Care Timer is a multi-purpose tool that helps you remember the basic details of baby care. ITZBEEN has four timers that count up with the touch of a button…so you will always know how long it's been!